Chinese Brands Day: Shenzhen First

On April, 24th , the State Council released document On Approval of the Establishment of Chinese Brands Day (No. 51.SC 2107).

On May 10th , 2014, President made a clear instruction during his research visit to He Nan: promoting the transformation from China Manufacturing to China Creating, from China Speed to China Quality and from China Product to China Brand. Shenzhen Council for Brand Construction. It is crucial for the State Council to set this day as Chinese Brands Day for it will further strengthen the brand awareness and deepen the Supply-Side Structural Reform.

Executive Chairman of Federation of Shenzhen Industries, Counselor of the People’s Government of Guangdong Province represents the organizer of The First Shenzhen International Week. He stressed that FSZI allied with Shenzhen District Government and relevant departments initiate the pioneering event of The First Shenzhen International Brand Week, themed on Brand Leading, Quality Creating according to the arrangements of Shenzhen Municipal Party Committee and Shenzhen Municipal Government. the events will be held during 20th to 26th , April, 2017, aiming at promoting exchanges among all the districts in Shenzhen and improving the quality of Shenzhen development. With collaboration of government, 10 districts and society, The First Shenzhen International Brand Week will create an atmosphere of City Quality Upgrade.

Highlights: 10 Districts Themed Activities

During The First Shenzhen International Brand Week, 10 themed events covering 3D printing, cultural and creative, Internet plus, intangible cultural heritage, intelligent manufacturing, quality management, brand training, health and environmental protection, marine economy, supply quality were held in Futian, Luohu, Nanshan, Baoan, Longgang, Yantian, Longhua, Pingshan, Guangming, Dapeng Districts. Earth Day and Intellectual Property Day were also held during the event, through the corresponding theme activities, arousing public attention to environmental issues and intellectual property rights, all participants made favorable comments on the event.

Futian District: In April 25th , Futian District held a Cutting-Edge Technology to Lead the Upgrading of Traditional Industries themed activities. As a cutting-edge technology, 3D printing is an important content of China Manufacturing 2025 and 10 Manufacturing Innovation Center, which has inclusive application value in the transformation and upgrading of traditional industries. The activities was organized by ESUN Co. Ltd, which is among the forefront of domestic brands in the terminal display, low carbon cycle exhibition, 3D scanning and virtual reality. Representatives from more than 30 companies visited the 3D printing exhibition, experience the 3D scanning image personal customization technology, and discussed the current problems and conditions of upgrading the traditional enterprise, building decoration, life application of 3D printing technology and so on.

Luohu: On April 22nd , the grand opening ceremony og Luohu DD Mall themed on Brand Creating, Culture Leading was successfully completed. Luohu has its reputation of business district, and DD Mall is the major project of Luohu District plan on building a consumption-driven innovative economy.

Shenzhen department store building commercial podium is located at Shennan Road, east side of commercial core area, a key node connecting Dongmen and Renmin Sounth major business district. Due to various historical reasons, the commercial podium has been vacant for nearly 20 years, causing a great waste of resources, become negative assets of Shenzhen city image. The grand opening of the DD Mmall is located in Shenzhen department store building, a total area of about 25 thousand square meters, is Luohu's first theatrical theme shopping center, the idle old commercial district to upgrade, the traditional benchmark demonstration project. According to preliminary statistics, the opening day passenger flow of 182 thousand passengers, sales of over 1 million 600 thousand yuan.

On the morning of April 21st, the Opening Ceremony of the First Shenzhen International Brand Week was held at Spanish National Pavilion in Yantian District. The Spanish National Museum of the total area of 2200 square meters, including art gallery, merchandise display area, multi-functional business district, the first batch of 26 enterprises to won the Shenzhen Top Brand·European Brand as the main body, a total of 35 Spanish companies of the famous specialty products settled. Spanish National Pavilion attracted the attention of many domestic enterprises, has now signed a joint cooperation agreement with Alibaba, industrial and Commercial Bank of China and construction bank. The Spanish Pavilion is another step in Yantian Port Group to explore the transformation and upgrading of port logistics, and Yantian District and La Coruna city of Spain concluded crystallization friendly city. The National Museum of Yantian bonded exhibition project site within the bonded area, not only to develop Yantian bonded exhibition of new formats, but also give full play to area harbor linkage advantage, promote further optimization of Yantian District industrial economic structure, promote industrial transformation and upgrading of fully protected areas.

Nanshan: In April 24th, Nanshan District held the Mobile Phone Brand High-End Seminar at the demonstration base and Nanshan District Mobile Phone Industry Association executive meeting with enterprise seniors presented. The enterprise makes a deep discussion on mobile phone brand the development of. ZTE, Nubian, Konka, tinno mobile and other companies in Nanshan District mobile phone industry association deputy secretary general Qi Junbo led, read China Mobile Phone Quality Nanshan Declaration, to make a solemn promise.

Baoan: On April 25th, themed workshop on industry leading brands to improve supply quality was held in Baoan District, the development of quality supervision and technical experience of advanced manufacturing industry was shared by the well-known manufacturing enterprise quality management experts, the participants discussed how to lead through technology innovation drive, realize the transformation and upgrading of the integration of resources, and ultimately the development of quality and efficiency.

Longgang: From April 26th to April 28th, Longgang district held the Training and Discussion on brand talent pool and advanced training course for brand managers. Invited the brand cultivation of the Ministry of experts, the compulsory + elective course combination, after teaching and interaction, also tested, to ensure the effect of training the enterprise brand.

Longhua: April 22nd is the Earth Day, sponsored by FSZI, the Longhua district government and Longhua District Business Service Center, sound medical supplies Limited by Share Ltd to undertake "to add a touch of green earth" activities, through the cotton fabrics creative clothing show, product display, cottonseed ceremony, cotton bags and other forms of DIY cotton, promote the life style and health concept of environmental protection, but also to the enterprise set up the stage, show the brand connotation, to convey to consumers.

Pingshan: On April 26th, Pingshan district held a Leading Brand of Improving Supply Quality Bio-Pharmaceutical Industry Park theme activity, demonstrated the achievements of Pingshan District bio-medical industry park and brand construction achievements, through the well-known enterprises to share, let the guests get rich inspiration.

Guangming: On Intellectual Property Day, Guangming district held Create brand, Promote the Transformation and Development- Intellectual Property Rights Change the Quality of Life seminar, and for the new 15 excellence in brand building excellent enterprise award. At the meeting, the excellent enterprise representatives introduced and exchanged the experience and practice of brand building work. Li Haidong, senior manager of Zte Corp and Li Jun, an expert expert on state intellectual property rights, gave a wonderful lecture on "brand and standardization" and "intellectual property pledge financing".

Dapeng: On April 26th, Dapeng district held 4 themed activities on Innovation Leading the Development of Marine Industry. Guests discussed around the four aspects of biology, ecology, life, life, the marine economy, marine medicine, aquaculture and other different perspectives, explore new models and new opportunities for the development of marine industry, present situation, Shenzhen marine biological industry research achievements, the transformation and upgrading of traditional farming and other topics share the advanced experience and application results, discuss the development and trend of marine bio industry.

Features Activities: Shenzhen Top Brand to Consumers & Shenzhen Top Brand Micro Film Broadcast Exhibition

Two featured activities were also held during the brand week. One is organized by the Shenzhen Consumer Council "Shenzhen famous brand into consumers"; two is held by the industrial association of "Shenzhen famous brand micro film screamingscreenings, micro films collected a total of 44 well-known enterprises about the" brand story ", the story of the Shenzhen brand story to the world through the use of micro film way the propagation effects of micro film + new media by showcasing the achievements of the brand construction of enterprises in Shenzhen.

More than 50 international friends from Europe and Japan attended the event, which greatly increased the international elements of the brand week.